by Jules Older
Meet the Olders, Jules and Effin.
Jules: former magazine editor-in-chief, former website Director, Global Interactive Content, former person with income.
Effin: widely published photographer, suddenly not widely published.
Hi. I'm Jules.
Not long ago I start getting emails asking if I'd like to write all about San Francisco for a travel website. It would be oh, two or three month’s work. For which they'd pay me, oh, $400.
As calmly as I could, I asked, “Did you inadvertently leave out some zeros?”
That ended our correspondence.
Ah, but was I discouraged?
Yes. Deeply discouraged.
Then, one day, an email arrives, asking if I'd like to create an iPhone app. Thinking it’s one more of those $400 opportunities, I'm tempted to trash it, unread.
But when I read it, this offer is a fair one, and the subject is one of my special interests. Thus is born, San Francisco Restaurants, the app.